The unique partnership seeks to make strides in ending alcohol-impaired driving through an ongoing campaign titled “Decide To Ride” supporting awareness and safe rides
Today marks the launch of a groundbreaking first-of-its-kind coalition aimed at bringing an end to drunk driving. Decide To Ride, founded by the country’s leading brewer and American manufacturer Anheuser-Busch, Mothers Against Drunk Driving (MADD), and ridesharing platform market leader Uber, will consist of an ongoing campaign with touchpoints across multiple consumer engagements to raise awareness and provide ridesharing opportunities to prevent drunk driving. Never before has a partnership of this magnitude existed; a leading brewer, a tech ridesharing platform company, and the nation’s largest drunk driving victim services and advocacy nonprofit joining forces to stop drunk driving.